Academic Press has just published Anna Kowalska-Pyzalska’s monograph entitled Diffusion of Innovative Energy Services. Consumers’ Acceptance and Willingness to Pay. Congrats!
From the cover: The monograph consolidates research in the diffusion, adoption and acceptance of Innovative energy services (IES), including dynamic green electricity tariffs, small-scale energy generators, and smart metering information systems among residential electricity consumers. The book addresses consumer awareness, acceptance and engagement towards smart technologies, focusing on the ‘willingness to pay’ for IES. Chapters address findings from field experiments, pilot programs and simulation methods such as agent-based modeling. Case studies involve various countries and continents, with a focus on modern, pro-environmental and sustainable economies, where IES are offered.
