Springer has just published a monograph by Adam Wasilewski entitled Multi-variant User Interfaces in E-commerce. A Practical Approach to UI Personalization. Congrats!
Adam focuses on the personalization of the user interface in e-commerce based on collected data on customer behavior. The proposed approach is based on the conclusion that since e-commerce customers are different, the user interface should also be different. To make this possible, several components need to be combined, which together allow the design of the online shop to be automatically or expertly adapted to the customer’s choices and behavior. The proposed approach has been verified in practice and further developed on this basis, so that the reader is presented with a solution that is not riddled with ‘baby age’ problems, and the limitations and challenges identified are described and commented on in detail.
