NCN 2018/29/B/HS4/02857

Logistics, trade and consumer decisions in the age of the Internet

Grant no.: NCN 2018/29/B/HS4/02857
Funding agency: National Science Centre (NCN), Poland
Funding scheme: OPUS
Funding period: 1.3.2019-28.02.2022 (36 months)
Budget: 491 200 PLN
Title in Polish: Logistyka, handel i decyzje konsumenckie w erze Internetu

Research team:

Principal Investigator (Kierownik):

Investigators (Wykonawcy):

Collaborators (Współpracownicy):

– Ph.D. / M.Sc. / B.Sc. student

Aims and scope:

The advances in information technology and the rise of Internet trading have given rise to new ways in which trading is carried out and consumers make purchasing decisions. The main objects of the project are:

  • to develop new models of consumers’ decision making processes which take into account both the vast amount of information that is available via IT and the limited rationality of humans,
  • to describe ways of making the logistics processes of Internet traders more efficient on the basis of mathematical modeling and simulation,
  • to model the interaction between Internet retailers and consumers using a game theoretic approach.

The project will be based on three tasks, which are interesting both from the point of view of fundamental research (developing new mathematical and econometric models) and a practical point of view (understanding the interactions between Internet traders and their clients).


  • Development of models of consumer choice that reflect both the availability of a huge amount of data and the heuristic search processes used by humans due to their limited memory abilities of perception.
  • Examining ways of improving the logistics processes of Internet retailers via mathematical modeling and simulation.
  • Using game theory to model the interaction between Internet retailers and consumers, e.g. how should retailers use information about individual customers and present their products, how should clients react.


Peer-reviewed articles in JCR-listed journals

2019 (0+)

Book chapters

Conference papers

  1. G. Chodak, Y. Chawla, A. Dzidowski, K. Ludwikowska (2019) The effectiveness of marketing communication in social media. Proceedings of the 6th European Conference on Social Media ECSM, University of Brighton, UK, 13-14th June, 2019.

Forthcoming publications, submitted papers and work in progress

  1. D. Ramsey (2019) Optimal selection from a set of offers using a short list, Multiple Criteria Decision Making, forthcoming.
  2. D. Ramsey (2019) On the sensitivity of the optimal length of short lists in a two-stage job search problem, Working Paper.